Johnson Controls hired Colossal Squid Industries to create a new web presence. As part of the site, three games were to be developed to help drive the primary marketing goals – the first game was Coconut Run. In Coconut Run, users can draw their own car and use it to transport coconuts across a challenging terrain. I created the concept, and worked closely with a designer and illustrator, building a robust game that integrated the Box2D physics engine for realistic and fun game play. The game was a viral success, and soon many youtube videos appeared showing off the impressive and hilarious variety of vehicles users had created.