Root Beer Challenge started off as a root beer taste test. The members of Colossal Squid Industries fancied themselves purveyors of the fine taste of root beer, and thus a “fun project” was born. In an effort to document the event I designed and built a website full of all the charm and wit timelessly associated with root beer. The design includes a tremendous amount of compositing in Photoshop, combined with a fun interface and fluid animation. It was basically the steam punk website I had always wanted to create. The site became an ongoing project, with multiple members of the team contributing assets.